I have been a Game Changer for more than 15 years!
Whether it is in the value chain, the rules of the game or strategy, I make people change their mind, see opportunities, look across borders in order to create practical solutions even when dealing with complex issues.
Armed with loads of enthusiasm I combine my strategic and social skills with my practical experience and knowledge. My 7 year experience as Cocoa Game Changer in Tony Chocolonely’s team is very useful.
From interim management dealing with impact issues, and sidekick at strategy sessions, to challenger of rusty ideas and old habits, I make sure that no-one feels too small to make an impact!
Seeing opportunities and make impactful connections, especially in complex situations is what I do best. Together we assess the challenges in order to make specific changes. I do this, if necessary, with a strong international network of experts in different field.
With years of experience at commercial companies, non-profits and international chains I have gained the experience and indepth knowledge to tackle multidisciplinary issues. I have a strong academic foundation with a Master’s in International Relations at the University of Groningen where I also teach part-time.
As the creator of the Tony’s Chocolonely impact strategy I demonstrated how to combine an ambitious vision with practical execution. Some other examples are being a critical frontrunner with the implementation of sustainability initiatives (B-Corp, Fairtrade, Roundtables) and initiator of the first pilots for paying a living income in the cocoa sector.